I’m a Design-Led engineer with a passion for discovery and learning, specializing in strategic physical product development
What I Do
My expertise lies at the intersection of product strategy and engineering and I’m constantly seeking to better understand people and the context in which they work and live while always asking "why?".
I help teams envision and realize new futures—that may or may not be radically—different from the current, and I excel at communicating why that new future matters to them and the people they serve.
Experience
Throughout my career, I've had the opportunity to collaborate with exceptional teams on complex engineering projects. Here are my most significant roles:
Founder, Gleeda
Technical Director, 10XBeta Venture Studio
Director of Engineering, 10XBeta
Mechanical Lead, Spiro Devices
Product Lead, GI-View
Education
With a strong technical foundation, my advanced education equipped me with the skills to assess not just technical feasibility, but also viability and desirability. I am trained to solve technical challenges, but also in discerning which challenges truly worth solving.
M.S Integrated Product Design,
University of Pennsylvania
(Wharton, School of Engineering, School of Design)
B.S Mechanical Engineering,
Tel Aviv University
Clients
I have been working in close collaboration with a diverse set of clients ranging from government to hardware startups to multinational brands:
Gradian Health Systems
Google
NYC
Carbon XPrize
MIT
Canon Medical
GI View
Pave Motors
Clip
Predictably human
Droga5
Anomaly
Press and Awards
My work featured and recognized by a variety of organizations including:
The New York Times
Red Dot
Fast Company
Forbes
Tech Crunch
The Verge
Forbes
The New Yorker
Bloomberg
Time
